Postgraduate Grenoble MSc Innovation, Strategy & Entrepreneurship impartido por GISMA Business School

Strong undergraduate degree from a recognised university
Work experience is not a requirement
English proficiency:
- TOEFL – IBT: 94 (minimum of 22 in each band), computer-based: 240, paper-based: 587
- IELTS – 6.5 (minimum of 6.0 in all areas)
- Cambridge Proficiency Exam (CPE): A, B, C
- Pearson Test of English (PTE) – minimum of 63Ver más
GMAT is not required for this programme
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YEAR I
Introduction session - general management and the corporate environment.

- Accounting
- Corporate Finance
- Digital Marketing
- Intercultural Management
- International Negotiations
- Leadership, Teambuilding and Managerial Creativity
- Legal Environment of International Business
- Managerial Economics
- Ver másProject Management
- Research Methods for Managers

Innovation Management.

- Introduction to Innovation
- Creativity and Innovation
- Innovation through Design
- Marketing High Tech and Innovation.

Strategy

- Strategic Management
- Harvard Course: Microeconomics of Competitiveness
- Mergers, Acquisitions and Restructuring
- Strategic Marketing and Marketing Planning

Entrepreneurship

- Introduction to Entrepreneurship
- New Venture Business Planning
- Entrepreneurship and Business Opportunities
- Small and Family Business

YEAR II

Final Management Project

The second year of the programme is dedicated to the Final Management Project, conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their preferred career.
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