Postgraduate Grenoble MSc Marketing Management impartido por GISMA Business School

• 2:1 undergraduate degree from a recognised university
• English proficiency: TOEFL internet-based:
94 (at least 22 in each band), computer-based: 240, paper-based: 587 or IELTS: 6.5 (minimum of 6.0 in all areas) or Cambridge Proficiency
Exam: A, B, C or Pearson Test of English (PTE):
minimum of 63 or a degree obtained in English or a native English speakerVer más
• 3 essays (300 words each) focusing on your academic and professional experience
• Curriculum Vitae (CV)
• The names of two professional or academic referees
• Working experience is not a requirement
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YEAR I

Digital Marketing
- Insight into Digital
- IMC and Digital Models
- Digital Analytics
- Content Marketing

Strategic Management
- Strategic Marketing and Planning
- Marketing Psychology and Consumer Behavior
- Brand Management and Product Development
- Managing Marketing
- Qualitative and Quantitative Market Research

Ver másMarketing Management
- Innovation through Design
- Marketing Metrics and Pricing Policy
- Customer Relationship Management
- Project Management

Core Business Skills
- Corporate Finance
- Accounting
- Intercultural Management
- International Negotiations

Capstone course
- Research Methods for Managers and Integrative Case Study

YEAR II

Final Management Project
- The second year of the programme is dedicated to the Final Management Project, conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their preferred career.
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