Program of Sports Marketing and Sponsorship Program impartido por Escuela Universitaria Real Madrid-Universidad Europea

In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialized professionals in the various areas associated with the world of sport and sports organizations.

The program is studied online, with the latest technology. However, some sessions are carried out with the students as a webinar with live sessionsVer más and talks from the Santiago Bernabéu Stadium and Valdebebas, and from our campus at Alcobendas.
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MODULE I. GENERAL MANAGER/MANAGEMENT

Economic analysis of the sports industry
Strategic plans. Analysis of the environment y the competition
Business management and economic modules

MODULE II. HUMAN RESOURCES AND MANAGEMENT SKILLS

Personal relationships and team work managementVer más
Coaching. Application to sport environments
Leadership motivator of work groups
Communication skills: public speaking
Emotional intelligence in sport organisations

MODULE III. GETTING STARTED

Strategies for developing a sports business
The business plan and the finance
Developing International sports organisations
Corporate Social responsibility and sport
Social entrepreneurship in sport
Keys to success and failure

MODULE IV. END OF PROGRAM PROJECT/THESIS

Put together and present a final project/thesis.
The work will show off the skills, abilities and knowledge of what you have learnt during the course.
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